There is some debate with the original author of “10 Strategies of Manipulation Through Mass Media”. Some attribute it to Noam Chomsky, one of the most important intellectuals in life today; Others credit Sylvain Timsit, who entitled the piece, “Top 10 Media Manipulation Strategies”.
I could not prove the original publisher, and I discovered variations between various articles.
Regardless of the author, or written differences. Each proclaim the same argument. I’ve selected two variations. At best, a five-minute read that will expand your knowledge—you won't regret it.
Article 1
1-The strategy of distraction
The primordial element of social control is the distraction strategy that comprises diverting the public's attention from major problems and the changes decided by political and economic elites, through flooding of continuous distractions and insignificant information.
Distraction strategy is also essential to prevent the public from becoming interested in essential knowledge in the area of science, economics, psychology, neurobiology and cybernetics. Keeping the audience's attention deviated from real social problems, imprisoned by themes without real importance.
Keeping the public busy, busy, busy, with no time to think, back to the farm like other animals (quoted in the text ′′ Silent weapons for quiet wars ′′).
2-Creating problems and then offering the solutions.
This method is also called the ′′ problem-reaction-solution ". It creates a problem, a ′′ situation ′′ planned to cause a certain reaction from the public, with the aim that this is the mandate of the measures they want to accept. For example: letting urban violence intensify or intensify, or organize bloody attacks, with the aim of the public being those requiring security laws and policies to the detriment of freedom. Also: create an economic crisis to make social rights demotion and dismantle public services accept as a necessary evil.
3-The Strategy of Graduation.
To make an unacceptable measure accepted, you only need to apply it gradually, to dropper, for consecutive years. This is how radically new socioeconomic conditions (neoliberalism) were imposed during the decades of the 80 s and 90 s: minimum state, privatisation, precariousness, flexibility, mass unemployment, wages that no longer guarantee dignified incomes, so many changes that would have brought about a revolution if they were implemented at once.
4-The Strategy of Deferring.
Another way to get an unpopular decision to accept is to present it as ′′ painful and necessary ", gaining public acceptance, in the moment, for future application. It is easier to accept a future sacrifice than an immediate sacrifice. First, because effort isn't that taken immediately. Second, because the public, the mass, always naively hopes that ′′ everything will be better tomorrow ′′ and that we could avoid the required sacrifice. This gives the audience more time to get used to the idea of change and accept it resigned when the time comes.
5-Reach to the public like children.
Most publicity advertising uses speeches, topics, characters and a particularly childish intonation, many times close to weakness, as if the viewer was a few years old creature or a mental moron. When you try to deceive the viewer, the more you tend to use a childish tone. Why? Why? ′′ If someone addresses a person as if they are 12 or under, then based on suggestion ability, they will probably tend to a response or reaction even without a critical sense like that of a 12 person. years or less ′′ (see ′′ Silent Weapons for quiet wars ′′).
6-Using emotional aspect much more than reflection.
Take advantage of emotion. It's a classic technique to provoke a short circuit on a rational analysis and, finally, the critical sense of the individual. Additionally, the use of emotional register allows the unconscious access door to implant or inject ideas, desires, fears and fears, compulsions, or induce behaviors.
7-Keeping the public in ignorance and mediocrity.
Making the public incapable of understanding the technologies and methods used for their control and slavery.
′′ The quality of education given to lower social classes must be as poor and mediocre as possible, so that the distance of ignorance that plans between lower classes and upper classes is and remains impossible to fill from the lower classes ".
8-Stimulating the public to be complacent with mediocrity.
Pushing the audience to think it's fashionable to be stupid, vulgar and ignorant...
9-Strengthening self-guilt.
Making the individual believe he is only the culprit of his disgrace, because of his insufficient intelligence, skills or efforts. So, instead of rebelling against the economic system, the individual devalues himself and blames himself, which in turn creates a depressive state, one of whose effects is the inhibition of his action. And without action, there is no revolution!
10-Knowing individuals better than they know themselves.
Over the past 50 years, science's rapid progress has generated a growing gap between public knowledge and those possessed and used by dominant elites. Thanks to biology, neurobiology, and applied psychology, the ′′ system ′′ has enjoyed advanced knowledge of the human being, both in its physical and psychological form. The system managed to learn better about the common individual than he knows himself. This means that, in most cases, the system exercises greater control and greater power over individuals, greater than that which the same individual exercises over himself.
Article 2
- The strategy of distraction
The primary element of social control is the strategy of distraction which is to divert public attention from important issues and changes determined by the political and economic elites, by the technique of flood or flooding continuous distractions and insignificant information.
Distraction strategy is also essential to prevent the public interest in the essential knowledge in the area of the science, economics, psychology, neurobiology and cybernetics.
"Maintaining public attention diverted away from the real social problems, captivated by matters of no real importance. Keep the public busy, busy, busy, no time to think, back to farm and other animals." (quote from text "Silent Weapons for Quiet War").
- Create problems, then offer solutions
This method is also called "problem-reaction-solution.
It creates a problem, a "situation" referred to cause some reaction in the audience, so this is the principal of the steps that you want to accept.
For example: let it unfold and intensify urban violence, or arrange for bloody attacks in order that the public is the applicant's security laws and policies to the detriment of freedom.
Or: create an economic crisis to accept as a necessary evil retreat of social rights and the dismantling of public services.
- The gradual strategy
Acceptance to an unacceptable degree, just apply it gradually, dropper, for consecutive years.
That is how they radically new socioeconomic conditions (neoliberalism) were imposed during the 1980s and 1990s:
- the minimal state,
- privatization,
- precariousness,
- flexibility,
- massive unemployment,
- wages,
- and do not guarantee a decent income,
... so many changes that have brought about a revolution if they had been applied once.
- The strategy of deferring
Another way to accept an unpopular decision is to present it as "painful and necessary", gaining public acceptance, at the time for future application.
It is easier to accept that a future sacrifice of immediate slaughter.
- First, because the effort is not used immediately.
- Then, because the public, masses, is always the tendency to expect naively that "everything will be better tomorrow" and that the sacrifice required may be avoided.
This gives the public more time to get used to the idea of change and accept it with resignation when the time comes.
- Go to the public as a little child
Most of the advertising to the general public uses speech, argument, people and particularly children's intonation, often close to the weakness, as if the viewer were a little child or a mentally deficient.
The harder one tries to deceive the viewer look, the more it tends to adopt a tone infantilising.
Why?
"If one goes to a person as if she had the age of 12 years or less, then, because of suggestion, she tends with a certain probability that a response or reaction also devoid of a critical sense as a person 12 years or younger." (see "Silent Weapons for Quiet War")
- Use the emotional side more than the reflection
Making use of the emotional aspect is a classic technique for causing a short circuit on rational analysis, and finally to the critical sense of the individual.
Furthermore, the use of emotional register to open the door to the unconscious for implantation or grafting ideas, desires, fears and anxieties, compulsions, or induce behaviors ...
- Keep the public in ignorance and mediocrity
Making the public incapable of understanding the technologies and methods used to control and enslavement.
"The quality of education given to the lower social classes must be the poor and mediocre as possible so that the gap of ignorance it plans among the lower classes and upper classes is and remains impossible to attain for the lower classes." (See "Silent Weapons for Quiet War")
- To encourage the public to be complacent with mediocrity
Promote the public to believe that the fact is fashionable to be stupid, vulgar and uneducated...
- Self-blame strengthen
To let individual blame for their misfortune, because of the failure of their intelligence, their abilities, or their efforts.
So, instead of rebelling against the economic system, the individual autodesvalida and guilt, which creates a depression, one of whose effects is to inhibit its action.
And, without action, there is no revolution!
- Getting to know the individuals better than they know themselves
Over the past 50 years, advances of accelerated science has generated a growing gap between public knowledge and those owned and operated by dominant elites.
Thanks to biology, neurobiology and applied psychology, the "system" has enjoyed a sophisticated understanding of human beings, both physically and psychologically.
The system has gotten better acquainted with the common man more than he knows himself.
This means that, in most cases, the system exerts greater control and great power over individuals, greater than that of individuals about themselves